Practical advice for building your brand identity, whether you work for yourself or with a team.
First things first, you need to understand what is the difference between branding and identity. These two-component plays a vital role how others understand you as a potential partner.
What is Branding?
Branding is simply putting your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. This strategy will give you a major edge in increasingly competitive markets.
What is Identity
Identity is simply the assets of your brand, we can also call this Visual Guideline. These guidelines ensure that your identity is consistent at all times allowing the brand to be easily recognizable by the market. Some example of this visual assets are Logo, Stationary, Marketing Collateral, Product Packaging and etc.
Now, after understanding these components the Brand + Identity. We can now have a better grasp on how you can define and set the goal for your brand whether your working for yourself or with a team.
Building yourself is hard, and there is no easy way especially when you are in an organization which adds more pressure also to mention the increasing competitive individual around the industry. You are basically in the middle of a dark room. But, this could be one of the million reasons why you should pursue building your personal brand. It’s exciting, right?
If I just can end this sooner I’ll probably just say that the greatest thing that I can advice to you on building a brand is by simply being a “human” but for technical nazi. I can drop a few points of my actionable tips so don’t worry. Another cool thing is it’s 100% FREE. Let’s go!
A) It’s a must to know your goal
Of course, you have to know this first before building your personal brand. Think more critically and throw yourself (Note literally) to a place where you always dreaming of.
B) Start right now and do not waste time
I may sound a dictator to you at this point, but there is no other way but to start it right now. Stop thinking ideas or stop asking suggestions to your colleagues, family or friends. You may think of so many ideas but, that would be worthless if you intend not to execute them.
C) Do not fear failure so, failure will fear you
Get up in the morning with positive thoughts and die with positive thoughts. Apply the classic principle of “Law of attraction” if you think you are broke or don’t have enough talent that will you become. Be fearless, but fear yourself by not changing.
D) Use pieces of information in a good way
There’s a vast amount of information that you can gather in just a blink of an eye and that’s how powerful the internet is. But, you will not get those advantages and full effect unless you used it in a positive way.
E) Execute and explore your brand
Allowing yourself to explore more is allowing your brand to grow. Step-by-step, by consistently putting your principle whether you work for yourself or you’re in the company. If it’ll work for others these will work for you too.
F) Contribute to the community
Just what I’m saying, supporting others can be the best reason for your success and this factor has been effective even for the largest companies. If you are just starting, I recommend to check out your community, join them and support them in the best possible way.
G) Design your assets
Have a great logo, take advantage of the digital age, voicing out your brand on different channels like Facebook, YouTube, and Instagram to name a few. This will help you reach your potential clients, and most importantly you’ll get a good feeling of self-achievement.
H) Be consistent by being not consistent
Okay, it’s confusing, right? sometimes I like to puzzled it out, not just spoon feeding. But, the only thing I want to say is simply consistent by challenging yourself day after day, innovate and have the eagerness to grow consistently.
There you go, I’m out of words at this moment will probably stop right now, I’ll take note that we are in letter H. In the next article I will try to cover the other letters so stay tuned. Hope you find this valuable and most importantly help you to start your brand in the most practical ways.
PS – Do not quit your 9-5 job, build yourself one step at a time before doing that, I believe you’ll know it when you’re ready. This serves also a note for yourself. Always remember that to be practical.
Have an awesome week!